How to Get Your First Client on Fiverr/Upwork

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Getting your first client on Fiverr or Upwork can feel like the hardest part of freelancing. You set up your profile, list your gigs, and then… crickets. But don’t worry — landing that first client is completely possible if you approach it strategically. Whether you’re a beginner freelancer or someone looking to restart your journey, these practical tips will help you stand out, attract clients, and get your first order quickly.

1. Create a Professional Profile That Builds Trust

Your profile is your online storefront. If it looks empty or unprofessional, potential clients will scroll past you. To grab attention:

  • Use a clear, friendly profile picture. People hire people, not logos. A smiling headshot instantly makes you appear approachable and trustworthy.

  • Write a compelling bio. Instead of simply saying, “I am a graphic designer,” explain the value you bring. Example: “I help businesses create stunning, eye-catching logos that attract customers and build strong brand recognition.”

  • Highlight your skills and experience. Even if you have no freelance clients yet, include school projects, personal work, or volunteer experience that shows you know your craft.

2. Start with a Niche Service Instead of Being a Generalist

Clients look for specialists, not “jack-of-all-trades” freelancers. Narrow your focus and offer a service that solves one clear problem. For example:

  • Instead of “graphic design,” offer “minimalist business logo design.”

  • Instead of “writing,” offer “SEO-optimized blog posts for tech websites.”
    This makes you stand out and allows potential clients to quickly identify if you are a fit for their project.



3. Price Your Services Competitively (But Not Too Cheap)

When you’re just starting, you may need to set lower rates to build momentum. However, avoid pricing yourself so low that clients think you lack quality. Here’s a strategy:

  • Research competitors in your niche.

  • Set a price slightly lower than the average — just enough to look attractive without undervaluing yourself.

  • Mention in your gig description that your “introductory rate” is for a limited time. This creates urgency and positions you as someone who will raise rates soon.

4. Write a Proposal or Gig Description That Sells

Your gig description or proposal is your pitch. It should be short, clear, and focused on the client’s needs. Include:

  • A hook in the first sentence. Example: “Struggling to attract readers to your blog? I can help with engaging, SEO-friendly articles.”

  • Benefits over features. Don’t just list what you will do — explain why it helps the client.

  • Call-to-action (CTA). Invite them to message you before ordering or to click “hire.”


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5. Create a Portfolio with Real Work (Even If It’s Practice Work)

Clients want proof you can deliver. If you don’t have client samples yet, create mock projects:

  • Write a blog post on a trending topic.

  • Design a fake business logo.

  • Record a short video edit.
    Upload these samples to your portfolio section so clients can see the quality of your work.

6. Be Responsive and Professional

Once you start getting inquiries, respond quickly. Many clients hire the first freelancer who replies with a professional message. When replying:

  • Thank them for reaching out.

  • Address their project needs specifically.

  • Offer a solution and ask a clarifying question to show you understand the job.

7. Ask for Reviews After Your First Job

Reviews are everything on Fiverr and Upwork. A single 5-star review can dramatically boost your chances of landing future clients. Politely ask your first client for feedback after you deliver the work. Overdeliver on your first project — this is your chance to impress.

8. Stay Consistent and Patient

Many freelancers quit too soon. Success might not happen overnight, but consistency pays off. Keep sending proposals daily on Upwork or promoting your Fiverr gig on social media. Every interaction increases your chances of landing that first client.

Final Thoughts

Getting your first client on Fiverr or Upwork takes strategy, patience, and persistence — but once you land that first job, everything becomes easier. Optimize your profile, focus on a niche, price competitively, and deliver excellent work. Each step you take builds credibility and moves you closer to becoming a successful freelancer.

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