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Social media has been a saving ground for many to leverage to promote their content. It does not mean that social media is the major push for Google's algorithm. For Google's algorithm to discover content quickly use social media.
Although there are strategies to promote your content on social media, getting the social media that will give you leverage is the major key. In this post today, I will analyze social media that can be good leverage for content promotion, the strategies, and statistic analysis of these social media platforms, and how you can utilize them with informed decisions.
Why do you need content views?
Many people believe that views are not necessary for content, they leverage their views within the space of their content platforms. This can be good based on the perspective of the creator. The main reason you create content will determine how far you want to push your content.
For algorithm push
The algorithm is the best promotion you can leverage as a content creator, before you can get the algorithm push, there are some numbers of impressions you would have derived for other social media platforms before the algorithm can discover your content.
For wider coverage.
Social media is a community where people socialize, and the socialization cuts across the board. If you leverage social media views, users share your content on other social media platforms as content, which will redirect the audience to your content.
For engagement
When the audience engages with your content it gives you more visibility and recognition in your niche. Content view bring about engagement for audiences from various platforms.
Major Social media that drive content traffic
1. Facebook
Facebook is a social media that was established in 2004, since then it has recorded massive engagement and growth. Facebook has algorithm growth in billions. It has 2.2 billion monthly active users, 1.4 billion daily active users, 300 million photo uploads, and 8 billion video views. With these statistics, it is obvious that Facebook is a juicy ground to drive traffic.
Strategies to drive traffic
Create a group page.
Facebook has so many functionalities where people can socialize, and one of them is a group page, if you want to promote your content and you want to drive massive traffic make use of a group page, you can open a group page of people with like minds who have interest in your content nice then you can engage them by daily posting your niche in the group.
Create a fan page
The fan page is another strategy to promote your content on Facebook but has recorded a low percentage in statistical growth, facebook fan page has low visibility as the algorithm never gives it a push.
Make use of the story
Another thing that drives traffic is a Facebook story, A story is a feature on Facebook that lasts for 24 hours, this is a good leverage to drive traffic, when you update your story, it calls for attention and many of your mutuals will see what you are promoting.
2. x (formerly Twitter)
X is one of the strongest and most dynamic social media platforms. The uniqueness of Twitter always makes the users careful when engaging the platform. X has 23% active whose age ranges between 18-34, 34-54, and 54- up. earning on the platform go beyond 70k per annum, it also has 6k visits per second.
This is a big traffic platform for content creation, one can leverage the platform for major content promotion.
How do the platforms work?
Content on X is consistently regulated, which makes it mandatory for users who consistently update their content, to maintain the regulation. Use constant engagement in the X chart to keep relevant updates around trends to maintain visibility.
Strategy to promote content
Post around trending discussion
X does not have a complicated content drive, to promote on x for good visibility, you need to leverage trends because most of the discussion on x is more of trend, which means you must include those trending keywords in your promotion to get others to see what you are promoting.
Make use of hashtags
Hashtags are seen as community keywords to get into discussion to gain visibility. Many users use hashtags to discover discussions on topics. When promoting your content you can create your hashtags or use the existing ones.
Engage other users.
Us should also engage other users, for strong visibility on X yous should engage other users, by commenting, reposting, and liking their conversation.
3. Instagram
Instagram is termed a women's social media because it has a large percentage of women on the platform, instagram is a visual platform mostly for engaging pictures and videos and is a good ground for affiliate marketers. It has 1 billion monthly users, 59% of the age on Instagram are 18-29, 32% of users earn between 20k-40k, with 42% male engagement, and 58% female engagement, which implies that women dominate the platform.
Promotional strategy
The quality visual image of the video
Since the basis of Instagram is pictures and videos, you should rely more on promotional content with quality images that resonate with viewers' needs. You should consistently engage the platform with various images and videos of the content you are promoting, and make sure they are engaging and presentable.
Add a caption to your images or video
You must add good captions to your video or images, that focus on your content. Many times, viewers are first driven by your captions, your caption will prompt them to click on your content. Your caption must look more quality and attractive.
Use story
The story is a good feature many users leverage today. You can post a snippet or a caption of your daily post telling your followers or viewers about what your post holds for the day. Consistently engage your story.
4. Quora
Quora is a platform that has 43.3% daily visitors, it's a platform for various questions. Many users of the platform use the platform to answer questions, there are a lot of questions on the platform you can respond to.
Promotional strategy
Answer question
One of the ways to promote your content on Quora is to answer questions, cut through the platform in search of questions that revolve around your niche, don't worry if you see thousands of persons answering one question, input your answer as a contribution to the question with a redirection link to your original content. People who follow that question will view your answer and click the link to your original content, also when you get a high upvote your answer tends to feature in Google search queries.
Join communities.
Community is a good leverage, joining communities on Quora brings you closer to wide engagement. Engage in discussion, and use your content as a way of contributing.
5. Pinterest
Although Pinterest looks like a social media, it's more of a search engine than a social media. Users on this platform post pictures with embedded links to drive traffic to their main content. This picture is referred to as a pin.
What are the strategies used here?
Post pin.
On Pinterest pins are pictures people post as content. Post pictures that revolve around your content niche, the pictures are labeled with the title of your content. When you post them a link to your original content is embedded in the pictures to make it clickable to redirect users to your main original content.
Use topic tags
Topic tags are like keywords people use to search for content on Pinterest. When you use this tag when uploading your content, it makes your content visible to users searching around your content niche.
Post more than three pins
A pin is not enough to drive traffic on Pinterest because of the consistent regulation of content posts. Post five pins around content, any of the five pins will be visible to users who search your niche.
Join board group
There are groups created for boards on Pinterest, if you join any of the board groups, it makes it easy for you to share your pin and make your content visible.
Conclusion.
These are strategies to promote your content on social media, they are broad and large platforms, and it's not compulsory to choose all. Build a strength around one or two which will drive your content. Social media is a place with prospects, that can make you a millionaire in one day.
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