Step-by-step ways to promote your blog.

The blogging community has become a large and competitive space for bloggers, the environment is saturated with many blogging sites and niches. This has deterred many newbies from venturing into the ecosystem. Well “the sky is big for the bird to fly”, they say. Irrespective of the large scale of individuals there, is still space in the ecosystem because the blogging space has so many lapses.

In this post, I will share the different ways to upscale your blog to get the necessary traffic that will put your blog before the right people.

What is blog promotion?

Blog promotion is putting your blog before those who need it using available resources. When blogging you don’t rely on the miracle that your blog post will get to the necessary persons who need it without adequate promotion. One of the things that drives traffic to your blog is promotion. The promotion comes in various ways, and in this post, I will analyze one after the other.

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Why is blog promotion Important?

1. For visibility purposes:

For your blog to be visible to the nearest person around you or on the internet you need to promote it through various platforms. A blog can be visible without being promoted, visibility is one of the yardsticks for promotion.

2. To create awareness: 

If you write around a niche people are interested in, if you don't promote your blog to those who need it it won't be noticed. How can they be aware of your blog? Unless you promote it.

3. For monetization purposes:

Blogging is one of the processes of making money online, If you are running a blog for monetization purposes, you will need promotion to generate the income you need. Whatever you are promoting can not yield money unless you are promoting it.

How to promote your blog.

To achieve the required traffic on your blog, you need some forms of promotion that will pitch your blog before your audience. Below are various strategies for blog promotion that will help your blog.

1. Optimise for SEO

One of the major things you should keep in mind when building content for your blog is the importance of SEO(search engine optimization). SEO is a strategy that makes your blog visible to the search engine, when you blog around your content, be deliberate about your SEO. Content with relevant keywords makes your headers comply with Google writing policies, and include a search description when publishing your blog.

2. Social media

Social media is one of the strong tools for blog promotion, everyone belongs to one social space or the other, for you to reach out to your audience, you should consider pitching your blog on every social media possible. This is sharing your blog post with friends on social media, and social communities with a catchy description that can make them click your blog links.

3. Email marketing

Although email marketing is one of the ways to promote your blog, this comes with some level of hard work and trust. The email market is getting your audience data or random data of people you can regularly inform if you publish any form of new content, or get aware of the development in your blog.

4. Guest blogging

Guest blogging is about writing for other blogs around your niche and having a redirection link to your blog. To do this you have to find a developed blog with a large audience around your niche and offer to write as a guest blogger. Writing as a guest blogger will allow you to embed your blog link in your post and your readers click back to your blog. In this manner, you are driving traffic to your blog.

5. Network with influencers.

Influencers are promotional platforms for many big brands and organizations. To promote your blog, you will collaborate with influencers who can help publish your post as content on their page. Because these influencers have a wide audience, it will drive traffic to your blog.

6. Content repurposing

Content repurposing simply means converting your content into other channels like video, podcast, and graphics to drive traffic to the major content. Here you can turn your blog post into a podcast where you host a show using the the same content in another format or do a YouTube video with it. This will redirect your audience on this platform to your blog, it will be a channel of traffic for your blog.

7. Engage with your audience

Don't blog alone, engage your audience. Your blog has a comment section where your readers can express their minds. When they comment, engage them, answer their questions, and tell them to share your post with their friends.

Conclusion

Blog promotion is the best way to get your published post out there. following the above-listed criteria will give you the edge to scale in the blogging ecosystem. You must be persistent and patient because the ecosystem deals with trust and consistency. If you are consistent with it, you will get the required traffic you want.